The Synergy of Mission and Money
Everyone has a different purpose for doing business. For some the mission that fuels the work is to launch an invention or new concept. For others it is about producing or supplying a needed product or service. For others it is strictly about making money. The list goes on and on. For many, it’s a combination of several factors. It all depends on the person, their experience, motivation, philosophy, desire.
The truth is that we all possess our own lens and perception…about everything.
There are no two people that see eye-to-eye right down the line. How could we? Not one of us share the same DNA and life experiences with any other person on the planet. We are each completely unique.
The idea that we look at the world differently is no big surprise. The fact that there is so much alignment between folks is the more interesting piece for me. When you’re able to remove the chaff from the core, the ego from the heart, it’s amazing how closely we come together. There is some blueprint in we humans that seems to be shared on the deepest level. Getting there, however, can be tricky.
Regardless of where you fall on the mission side of business, the truth is you can’t be and remain in business without generating revenue.
How much one needs or wants to generate varies from person to person, but that revenue is being generated is absolutely required. For me, my number one business priority is to achieve my annual revenue goal. However, achieving my annual revenue goal is not my mission, nor the primary reason I started my business. That said, my primary business priority and mission, though distinct, are synergistic—they feed each other. Not only am I able to live and work with purpose, the money I generate in doing so allows me to extend and expand that work. Now, that’s what I call win-win.
Regarding your business, do you have a ‘why’ that’s bigger than generating revenue?
Discovering it could make all the difference to you and your company.